2020 MMC CONFERENCE SCHEDULE OF EVENTS
All panels, clinics and workshops are subject to change.
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Millennium Music Conference & Showcase
February 27, 28 & 29, 2020
Hilton Harrisburg Hotel & Conference Center
One Market Square Harrisburg, PA 17101
Thursday, February 27, 2020
3:00pm Early Hotel Check In – Hilton Lobby
5:00pm to 8:00pm Buzz Bag Stuff – 2nd Floor Hilton
8:00pm to 11:45pm Kick Off Party Ad Lib Craft Kitchen & Bar @ Hilton
Friday, February 28, 2020
Daytime Events Schedule (Credentials Required*)
10:00am to 5:00pm Registration/Information Desk Open 2nd Floor Hilton
11:00am Trade Show Open – Rock Mill Day Stage – Metropolitan Rooms
1:00pm to 5:00pm Panels, Clinics, Workshops, Mentoring
1:00pm to 2:00pm – Allegheny Room – Making The Music Conference Work!
Lou Plaia – Founder & EVP Industry Relations of ReverbNation (Moderator); Brian Cronin, Mirror Image Media, LLC; Suzanne Paulinski – The Rock/Star Advocate; Alex McGinnis – 10 and 8 Management; Jimmy Clark – JC Music & Wellness LLC; Keith Profeta, Indie Band Guru;
A great way to kick off your music conference weekend. Lou Plaia, ReverbNation, moderates a panel of industry pro’s that will offer tips and strategies for making your participation in music conferences, festivals and music industry events pay dividends and help take your small music business to the next level.
1:00pm to 2:00pm – Juniata Room – Recording, Producing and Mastering Music.
Dr. Lou deLise – Bocage Music Publishing, LLC (Moderator); Vic Steffans – Horizon Music Group; Joe Trojcak – Progressive Enterprises; Jason Shaffer – Full Tilt Recording; Logan Summey – Rock Mill Industries.
A mix of producers, studio owners, mixers and engineers discuss some of the best tips, approaches, ideas and methods to achieve the best recordings with the least hassle and least cost. Whether you are recording your first demo, a single, an EP or full a CD––just understanding the phases of recording (pre-production, production, and post-production), can help speed up the process, save money, and increase your potential to make money. With its years of experience and track record of proven successes, this panel will bring you some very valuable information about how to best make your next recording.
1:00pm to 2:00pm – Delaware Room – Twitch 101: How Artists Can Build a Fan Base and Make Money Livestreaming on Twitch. Karen Allen – Twitch For Musicians.
A straightforward look at what makes live streaming different than all other social content, why live streaming is so effective at creating fan engagement, and how to use it for monetization. We’ll cover the basics of building a channel technically and best practices for creating content and growing your audience.
1:00pm to 2:30pm – Susquehanna Room – Mentoring Sessions (Sign-Up)
2:30pm to 3:30pm – Allegheny Room – Creating Revenue Streams. Monetizing Your Music. Fan Funding, Merch and Tips for Musicians in 2020.
Jim Logrando – Craft Services (Moderator); Vanessa Ferrer – Merchcat; Sherri Mullen – Music Fortress/RDSD Publishing; Karen Allen – Author, Twitch for Musicians; Rob Schwartz – WHO?MAG Distribution; Joey Welz – Camadian American Records.
Are your tired of hearing “Don’t quit your day job.” Making money is hard for musicians; or is it? There is a new paradigm for the indie DIY artists. Fan funding is still a thing. How to effectively do merch, distribute & sell cd’s? Musicians have to understand the new paradigm of the music industry in order to monetize. Attend this panel to get a new mindset and creative strategies to increase income.
2:30pm to 3:30pm – Juniata Room – Steps to Get Music Gigs.
John Harris – Talent Buyer, XL Live (Moderator); Jason Spiewak – JLS Management and Noble Steed Music; Rick Eberle – Rick Eberle Agency; Jason Carst – BRP Productions; Bridget Callahan – B2Wins; Shine Delphi – Musician.
It’s starts locally so get to know your local music scene and approach the right venues or their talent buyers. Have a promo pack and an epk. Research the deals the venue makes and understand you need to be flexible. Our panel of industry will give you insights into how to approach venues, talent buyers and agents to get shows that matter. DIY or hire an agent?
2:30pm to 3:30pm – Delaware Room – Breaking Down The Doors. Getting Through to the People That Matter. Les Scott – Source Q Boutique
In this workshop you will learn: How & where to meet the gatekeepers and decision makers; how to prepare & research a company prior to approaching them; the do’s & don’ts of introduction emails; how to incorporate key phrases to help make a significant impression quickly; how to compose a strong introduction letter; how much material to show, what delivery formats to use; how your online work and posts can help or harm you; how to create and present a strong project proposal. These techniques will focus specifically on the music business, but can be applied to any marketing scenario.
2:30pm to 3:30pm – Susquehanna Room – Mentoring Sessions (Sign-Up)
4:00pm to 5:00pm – Allegheny Room – Branding, Marketing & Promoting.
Brian Cronin, Mirror Image Media, LLC (Moderator); Hunter Scott – Trend PR & High Q Digital; Lou Plaia – Founder & CP Industry Relations ReverbNation; Michael Rathfon – Crescent Strategy; David Avery – Powderfinger Promotions, Gino Caporale – 418 Music.
Branding your act is about telling your story. Your logo, website design and layout, fashion choices, cd & vinyl packaging, newsletters, blogs, videos, social media platforms, t-shirts and and alot more go into establishing a unique persona for your band, a personality that reflects the members as musicians and performers. Join our panel of industry professionals as they discuss the ways your act can engage fans and set your band apart from the rest with smart branding.
4:00pm to 5:00pm – Juniata Room – Careers In The Music Industry.
Jeff Snyder, Lebanon Valley College of PA (Moderator); Nicholas Mishko, 10 and 8 Management; Vanessa Ferrer, MerchCat LLC & In Focus Management; Keyzus – Maschine Life Empire; Doug Green, New Rivals Entertainment; Rob Schwartz – WHO?MAG Distribution.
Outside of being a singer-songwriter or having a band, there are thousands of people in the music industry doing all kinds of jobs that let them spend their entire day around music, musicians, concerts, radio and the music industry. Consider promoters, agents, talent buyers, production, sound, lighting, staging, publicity and management companies. Think about all the runners, stagehands, road crews, catering and support service staff. Then there are exciting gigs like scouting artists for a record label. How about a publishing company, or handling industry relations for a tech startup. Try being a music supervisor for a TV show or working in publicity or being a music journalist. There are plenty of ways to have a job in music at all levels of the industry without being a musician — jobs you may have never even known existed! A panel of respected industry professionals will open your minds to the seemingly limitless options that exist.
4:00pm to 5:00pm – Delaware Room – Navigating The Copyright Maze.
Dr. E. Michael Harrington – Berklee College of Music
Dr. Harrington is a composer, musician, consultant, professor, teaches courses in music entrepreneurship and the future of the music industry at the Berklee College of Music. In this workshop Dr. Harrington will discuss how copyright law helps songwriters make money, but also what to do when problems arise – how one can avoid being sued for infringement, what to do if you think your song has been stolen, what are the rights and responsibilities of co-writers, and new issues involving copyright. Your Copyright Questions Answered By A Federally Certified Expert.
4:00pm to 5:00pm – Susquehanna Room – Mentoring Sessions (Sign-up)
5:15 PM – Keynote in Trade Show or Sponsored Welcoming Party at Ad Lib 7:00 PM – Showcases start on 23 local venue stages.
Saturday, February 29, 2020
Daytime Events Schedule (Credentials Required*)
9:00am Keynote at Harrisburg University Auditorium
10:00am to 5:00pm Registration/Information Desk Open 2nd Floor Hilton
11:00am Trade Show Open Commonwealth Rooms – Rock Mill Day Stage
11:30am to 5:00pm Panels, Clinics, Workshops, Mentoring
9:00am to 10:30am HU Auditorium – Harrisburg University presents the The Mediatwist Workshop. Building Your Black Book: Social Media Marketing and Posting In The Dark…It’s All Who You Know. Chris Kurtz & Aimee Lankford, The Mediatwist Group.
Nobody is going to walk past your rehearsal space or garage and offer you a record deal. You have to create a buzz and then it’s 90% who you know. Do you even want a record deal? Do they still exist? Learn how to create a buzz and get your music in-front of the right audience using more than just music as a vehicle. Learn how to create your audience with proven social media and native advertising techniques that the “platinum-selling” artists use.
The Mediatwist Group creates social media campaigns for the top-grossing shows in the world. Learn how to build your network and audience on the top platforms for controlling behavior, Facebook & Instagram.
11:30am to 12:30pm Allegheny Room – A perspective of the future of the music industry by music industry educators.
Jeff Snyder, Lebanon Valley College of PA (Moderator); Dr. Barry Atticks, Millersville University; Dr. Shawn David Young, Ph.D., York College of Pennsylvania; Carole Knisely, HACC & York College of PA; Dr. E. Michael Harrington, Berklee Online.
Professors and educators in Music Industry/Recording related programs talk about their views of the future of the music industry. How are they preparing Gen Z students to make a living in a rapidly changing industry? What are the trends in student and industry expectations? The unique perspective of the panelists in being involved with those who will graduate and shape the industry can lead to predictions of what the industry may/will look like in the future. For more information email: email@example.com
11:30am to 12:30pm – Juniata Room – Career Build: Balancing a music career with life!
Vic Steffans – Horizon Music Group (Moderator); Suzanne Paulinski – The Rock/Star Advocate; Keith Profeta – Indie Band Guru; Joel Halston – PinUp Artist Management; Alex McGinnis – 10 and 8 Management; Jimmy Clark – JC Music & Wellness LLC.
To start out, an artist or band is usually all alone out there performing at open mics and trying to get gigs that will at least pay their expenses. Then maybe together with their team they plot a course that includes writing, recording, performing and building a fan base. Next comes continued creating of new music and a career path that includes touring. In this panel you’ll hear from Industry pros as to how they manage to help maintain success, while trying to live a somewhat normal life, and continue to foster it for their clients.
11:30am to 12:30pm – Delaware Room – Composing, Preparing & Performing.
Joe Trojcak, Progressive Enterprises
Joe will discuss strategies for capturing and fine tuning your raw musical ideas and taking specific steps for preparing your live performance.
11:30am to 12:30pm – Susquehanna Room – Mentoring Sessions (Sign-up)
1:00pm to 2:00pm – Allegheny Room – New Media & Marketing for Musicians.
Chris Kurtz – Media Twist; Hunter Scott – Trend PR & High Q Digital; Amy Lankford – MediaTwist; Michael Rathfon – Crescent Strategy, LLC.
Our panel of industry experts will talk about how new media is revolutionizing the industry and what these changes will mean for musicians, singers and songwriters over the next decade. Are internet-driven technologies like blogs, RSS, web video productions, podcasts and social-networking platforms the way to go? Should old media still have a place in your strategy? Learn about new ways of building your fan base and getting your music heard. There will be an extensive Q & A. So, bring your questions!
1:00pm to 2:00pm Juniata Room – Managers Panel.
Jason Spiewak – JLS Artist Management (Moderator); Nicholas Mishko President – 10 and 8 Management; Matt Holmes – Holmes Music Management; Joel Haston – PinUp Artist Management; Alex McGinnis – 10 and 8 Management; Kendell Smith – Single By Sunday.
Learn from several of today’s effective emerging talent managers. Topics for discussion include: Am I ready for a manager, what to look for in a manager and where to look, and how a manager affects the increasing importance of artist management within the larger business of music like recording, publishing and the pursuit of revenue streams. Do I need an Agent or can I do this all by myself? What do managers gents look for in artists? How do I get in front of Managers, Agents & Promoters.
1:00pm to 2:00pm Delaware Room – Show Me The Money!
Sherri Mullen – Music Fortress/RDSD Publishing
The Music Modernization Act is a game changer for songwriters. Join Sherri Mullen for a workshop that will de-mystify the evolving digital rights management landscape and guide you through the steps that you need to take during this transition year and beyond, so that you can protect your copyrights and maximize your royalties.
1:00pm to 2:30pm Susquehanna Room – Mentoring Sessions (Sign-up)
2:30pm to 3:30pm Allegheny Room – Producers Panel.
David Ivory – Ivory Productions, NARAS (Moderator); Les Scott -Source Q Boutique; Helen Bruner – Philerzy Entertainment; Terry Jones – Philerzy Entertainment; Craig White – Sound Doctor Productions; Keath Lowry – Groove Control Productions; Chuck Treece – Chadwick Productions.
Top producers and engineers discuss their many roles, their craft and the way new technologies impact on production. New trends, low-fi, work-flow, home vs. studio recording and the way producers interact with artists. Have producers replaced A & R? What are the new deals being made between artists and producers? Lots of Q & A.
2:30pm to 3:30pm Juniata Room – Strategies for a successful career as an Indie Artist.
Jason Spiewak – JLS Artist Management, Noble Steed Music (Moderator); Sherri Mullen – Music Fortress/RDSD Publishing; Dr. E. Michael Harrington – Berklee College of Music; Rick Eberle – Rick Eberle Agency; Suzanne Paulinski -The Rock/Star Advocate; Keith Profeta – Indie Band Guru;
Networking, Availability, Self Confidence, Associations & Team Building, Legal Protection, Money Management, Brand Management, Business Plan, New Technology and Your Health are all part and parcel of building a successful career. Our panel of industry professions …..
2:30pm to 3:30pm Delaware Room – Songwriter’s Business Tune-up! Because it takes more than talent! Dr. Louis deLise, deLise Studios
Dr. Lou presents a one-of-a-kind seminar that will unlock the potential of your music! Award winning producer, arranger and composer Louis deLise brings you his unique methods for songwriting, recording and making money with your music. Based on his acclaimed textbook, The Professional Songwriter, deLise will demonstrate and discuss the art, craft and business of songwriting. These are the essentials you need to tap the full potential of your career as a professional songwriter: • EIGHT KEYS to Sharper Songs: These are the essentials to grow your songwriting business • TEN TRUTHS of Songwriting Life: Knowing these truths will keep your business from going flat. • THE CAST of Characters: The principal players of the songwriting business; those to know and a few to avoid! • STAGES of a Song: From conception to gold record…It all starts with an idea. Then what? • SIGNIFICANT STRATEGIES for Songwriting Success: Tips and techniques from a music business insider. • BUSINESS 101: Getting heard and getting paid. How your music can make you money. • BUSINESS 102: Copyrights, Publishing, Licensing and Royalties.
2:30pm to 3:30pm Susquehanna Room – Mentoring Sessions (Sign-up)
4:00pm to 5:00pm Allegheny Room – New Technology And The Indie Artist
Dr. Barry Atticks, Millersville University (Moderator); Hunter Scott – Trend PR & High Q Digital; Michael Rathfon – Crescent Strategy, LLC; Karen Allen – Twitch For Musicians;
Chantel Epp – Founder & CEO ClicknClear; Jim Logrando – Craft Services
Technological innovations introduce a new paradigm for musicians but also raise new challenges. Since the dawn of MySpace in the early 2000’s musicians have been using social media to connect with fans and create new audiences. The gatekeepers of the music industry have been jolted by ever changing digital music formats, peer-to-peer file sharing, and music streaming platforms. The new paradigm has also changed artists’ relationships with their audience. Selling music, raising money and booking tours without intermediaries is exciting but there are also new responsibilities, obligations, expertise and skills that are required to achieve some degree of success.
4:00pm to 5:00pm Juniata Room – When DIY is not enough! Building a team for success.
Brian Cronin, Mirror Image Media, LLC (Moderator); David Avery, Powderfinger Promotions; Lou Plaia – ReverbNation Co-Founder/EVP Music Industry Relations; Nicholas Mishko President – 10 and 8 Management; Gino Caporale – 418 Music;
Bridget Callahan – B2Wins.
You can do a lot by yourself in the music industry. Like making great new music, getting gigs, winning contests, selling your music and merch. and turning casual fans into rabid followers are just a few. But by now your ready for some help in taking your career to the next level. This panel of industry professionals will share strategies for success. Be it a lawyer, manager, agent, publisher, producer or your best friend; you need someone that believes in you. Someone with the knowledge, the time, the connections and the outside perspective to share the responsibility of making your career grow.
4:00pm to 5:00pm Delaware Room – Marketing Your Music For Film & TV.
Les Scott, Source Q Boutique
In this workshop, Les will present information on the current trends of how music get selected, how to pick a company to work with, how to approach these companies and prepare your recordings for presentation. Les will also discuss what legal documents will be required, how a song and recording are owned with performance releases and collaboration agreements. You will also learn what the typical flow of the earnings from a TV placement would be and you’ll have plenty of time for questions.
4:00pm to 5:00pm Susquehanna Room – Mentoring Sessions (Sign-up)
5:00 PM – Sponsored Closing Party
7:00 PM – Showcases start on 23 local venue stages.
Sunday, March 1, 2020
7:00 am to 11:00 am – Sunday Breakfast; Sunday Brunch 11:30 am to 3:00 pm