MMC Conference





Thursday, February 23, 2017The Central Hotel & Conference Center @ Best Western Premier 800 East Park Drive Harrisburg, PA 17111…


3:00pm Early Hotel Check In 5:00pm to 8:00pm Buzz Bag Stuff Central A, Registration & Trade Show Set Up 8:00pm Kick Off Party – O’Reilly’s Taproom w/Pabst Blue Ribbon! Live Music


Friday, February 24, 2017The Central Hotel & Conference Center – Best Western Premier 800 East Park Drive Harrisburg, PA 17111…


Daytime Events Schedule (Credentials Required*)


11:00am – Trade Show Open – PA Musician Day Stage (Atrium & Heritage Room)


11:00am to 5:00pm – Registration/Information Desk Open


12:00pm to 5:00pm – Mentoring & Demo Listening Sing-Up (Central A)


1:00pm to 5:00pm Conference Music Business Sessions


5:15pm to 6:00pm Keynote – Central B Brandon Yeagley – Musician, Entrepreneur -Front man for Wind-up Records Artist’s CROBOT & Owner, Pro Hobo Comics. Interviewed by Lou Plaia – Co-founder/EVP Music Industry & Artist Relations at ReverbNation.


*Registration credentials are required from 11am to 6pm




1:00pm to 2:30pm Central A – Mentoring & Demo Listening Sessions (Sign-up)



1:00pm to 2:00pm Central B –Recording, Producing and Mastering Your Music. A mix of producers, studio owners, mixers and engineers discuss some of the best tips, approaches, ideas and methods to achieve the best recordings with the least hassle and least cost. Understanding the connection and the translation between the creative side of your songs moving to the recording and production phase can help speed up the process and save money. From pre-production preparation to tracking, from mixing to mastering, this panel will bring you some great information on recording your music in today’s industry. Dr. Louis deLise (Moderator), deLise Studios; Jason Shaffer, Full Tilt Recording; Joe Trojcak, Progressive Enterprises; Joey Welz, Canadian American Records;



1:00pm to 2:00pm Central C –Legal Issues for Independent Artists & Industry. This panel consists of entertainment law experts delivers the know how in making the best decisions regarding representation as well as answering the most common questions such as when should I get representation? What kind of contracts do I really need? And the ever worrisome, How much does it costs? Lawyers can be your friends and this bunch will not only give you the tips to move forward with, but they will also deliver the information in a down to earth, easy to understand way. Marc T. Levin, Esq.,Cipriani & Werner; Dr. E. Michael Harrington, SAE Institute Nashville; Paul C. Rapp, Esq., The Law Office of Paul C. Rapp; Simon Rosen, Esq., Law Offices of Simon Rosen.



1:00pm to 2:00pm Central D – Demographics, distribution, and dollars. – Professor Jeff Snyder of Lebanon Valley College has a data driven presentation about the rapidly changing habits of music customers, and the slowly changing habits of musicians and the industry. Do you know the expectations of the customers who will support your art? Are you in front of trends and changes, or constantly in the wake of others? The discussion will hopefully prompt new thinking and expectations about your future as a musician, and inspire you to find ways to succeed that others haven’t thought of yet.


1:00pm to 2:00pm Harris Room –Managing Your Band.Dr. Stephen F. Marcone, Ed.D, William Paterson University; Professor David Philp (MBA), William Paterson University. What does a personal manager do? What are his/her responsibilities? Managing Your Band will be a session geared at self-managed DIY artists and existing artist managers. What are the most important topics a manager needs to know about the music industry? At what point does an artist truly need outside representation? From contracts to company structure, from data to deals, Managing Your Band will help attendees figure out where they stand and what they do and don’t know about the music biz. Presented by Dr. Steve Marcone and David Philp, co-authors of the upcoming book, Managing Your Band – 6th Edition, professors of the Music Management program at William Paterson University, and hosts of the Music Biz 101 & More radio show/podcast.​


2:30pm to 3:30pm Central A –Mentoring & Demo Listening Sessions (Sign-up)



2:30pm to 3:30pm Central B –Making Money 2017: Tips for Musicians Are your tired of hearing “Don’t quit your day job.” Making money for is hard for musicians; or is it? There is a new paradigm for the indie DIY artists. You have to understand what that new frame of reference is for musicians and those in the music business in order to monetize. Attend this panel to get a new mindset and for creative strategies to increase income. Les Scott, Source Q Boutique; Jason Spiewak – JLS, Artist Management; Michael Kealey, Motor Scout Music; Kurt Schmel, SSA Music; Vanessa Ferrer, Merch Cat LLC; and another tba



2:30pm to 3:30pm Central C –Taking Charge! Being a Woman in the Music Industry. This panel is not anti-men. It is about supporting the growth of female entrepreneurs in the music industry. We are bringing together women from all disciplines in music to discuss their challenges, triumphs, strategies and coping mechanisms. Learning to not be ashamed of taking pride in how far we have come and banding together instead of competing. We need to continue to break gender barriers and find better ways to support each other. Please Join us regardless of gender. Jessica Garcia – Springwood Productions; Denise Troy andJean AKA (Peepa)Sister Funk; Sherri Mullen, RDSD Publishing; Kelly Ann Shuler, Kelly Ann Shuler Photography.



2:30pm to 3:30pm Central D –Your Music As A Business – Paul C. Rapp, Esq. – The Law Office of Paul C. Rapp, Albany Law School. Entertainment lawyer, writer and musician Paul Rap will lead a spirited and frank workshop on practical and strategic legal considerations for the working musician. Topics will include copyrights, trademarks, band, publishing, co-songwriter and management agreements, performing rights organizations, digital aggregators, online music licensing services, online streaming services, and using samples and recording cover versions. Lots of time for Q & A too.



2:30pm to 3:30pm Harris Room –Strategies for the Freelancing Musician or Audio Professional. – Joe Trojcak, Progressive Enterprises. Joe Trojcak is the owner of Progressive Enterprises Sound Studios is in its 32nd year. Using his real life experiences, Joe instills in people the inspiration and means to achieve their dreams. He provides genuine real world examples to show how adopting the principles he discusses reward the person who uses them. Joe is not suggesting any shortcuts to success or legitimate ways to get-rich-quick, but rather impressing upon people the benefits of planing, networking and hard work. Joe Trojcak honestly discusses the current state of business and provides genuine hope for today’s youth. He has a way of getting young adults excited about their future. Students lock onto his honest, positive message and work harder to become outstanding members of the community.


4:00pm to 5:00pm Central A – Mentoring & Demo Listening Sessions (Sign-up)



4:00pm to 5:00pm Central B –Branding, Marketing & Promoting for Independent Acts & Artists. Branding your act is about telling your story. Your logo, website design and layout, fashion choices, cd & vinyl packaging, newsletters, blogs, videos, social media platforms, t-shirts and and alot more go into establishing a unique persona for your band, a personality that reflects the members as musicians and performers. Join our panel of industry professionals as they discuss the ways your act can engage fans and set your band apart from the rest with smart branding. Brian Cronin, Mirror Image Media/THAT MAG!;Aaron Burton, Fizz Kicks; Sara Wenner, Content & Creativity; James Shotwell, Digital Marketing Coordinator for Haulix; Richard Reinhardt,R Mobile Marketing; Kate Elfatah – HOM Consulting.



4:00pm to 5:00pm Central CCareers In Music Industry. Outside of being in a band, there are thousands of people in the music industry doing all kinds of jobs that let them spend their entire day around music, musicians, concerts, radio and the music industry they love. Just consider promoters, talent agencies, production, sound, lighting, staging, publicity and management companies. Think about all the stage hands, road crews, catering and support service staffs. Then there are exciting gigs like scouting artists as A&R for a record label. How about a publishing company, or handling label relations for a tech startup. Try being a music supervisor for a TV show or working in publicity and being a music journalist. There are plenty of ways to have a job in music at all levels of the industry without being a musician — jobs you may have never even known existed! A panel of respected industry professionals will open your minds to the seemingly limitless options that exist. John Harris, JHG/MMC; Leo Nessinger, Production Manager; Mark Robinson, Storyboard, LLC.; Rick Goetz,; Rob Hampton, Kick Music Group; tba



4:00pm to 5:00pm Central D –Navigating The Copyright Maze. Dr. E. Michael Harrington, SAE Institute Nashville; Berklee College of Music Dr. E. Michael Harrington is a composer, musician, consultant, professor, teaches courses in music entrepreneurship and the future of the music industry at the Berklee College of Music. In this workshop Dr. Harrington will discuss how copyright law helps songwriters make money, but also what to do when problems arise – how one can avoid being sued for infringement, what to do if you think your song has been stolen, what are the rights and responsibilities of co-writers, and new issues involving copyright. Your Copyright Questions Answered By A Federally Certified Expert.



4:00pm to 5:00pm Harris Room –Get Your Music Career Off The Ground. Cheryl B. Engelhardt – CBE Music Discover the mission behind your music, how to communicate this purpose to your potential fans, clients, and listeners through brand alignment and a powerful marketing strategy. Brainstorm new ways to create multiple income streams and how to get paid more for your music. Figure out what’s stopping you in having the career of your dreams right now and how to work effectively to get real results that will move your forward. Yes, all in an hour.



5:15pm –Central B –Brandon Yeagley – Musician, Entrepreneur Interviewed by Lou Plaia. He’s the front man for Wind-up Records Artist’s CROBOT and Owner of Pro Hobo Comics (Pottsville, PA). Lou Plaia is Co-founder / EVP Music Industry & Artist Relations at ReverbNation, (New York, NY)



6:00pm – Welcome Party – O’Reilly’s Taproom w/Pabst Blue Ribbon! 6:15pm – Joey Welz Recognition Ceremony – Joey Welz, Canadian American Records Lifetinme Achievemant Award presented by J.R.W.Technologies. INC Celebrating 60th ANNIVERSARY Rock and Roll Independent Recording Artist. – 2:00am Showcases start at 27 Venues.


* Registration Credentials are required from 11am to 5pm



Saturday, February 25, 2017 The Central Hotel & Conference Center – Best Western Premier 800 East Park Drive Harrisburg, PA 17111…


Daytime Events Schedule (Credentials Required*)


10:00am to 5:00pm – Trade Show Open/PA Musician Day Stage (Atrium & Heritage Room) 10:00am to 5:00pm – Registration/Information Desk Open 11:30am to 5:00pm – Mentoring & Demo Listening (Harris Room) 11:30am to 5:00pm – Conference Music Business Sessions, Mentoring Sessions 5:15pm to 6:00pm – Keynote – Central BChad Taylor – Guitarist of LIVE, CEO of Think Loud Holdings, United Fiber & Data, Think Loud Studios, Think Loud Development & YRK Magazine. Interviewed by John L. Micek – Journalist, Opinion Editor Penn Live/The Patriot News. Musician – Guitar & Vocals, Milkshake Jones.



6:15pm – O’Reilly’s Tap Room – Joey Welz Recognition Ceremony – Joey Welz, Canadian American Records Lifetinme Achievemant Award presented by J.R.W.Technologies. INC Celebrating 60th ANNIVERSARY as a Rock and Roll Independent Recording Artist


* Registration Credentials are required from 11am to 6pm




11:30am to 12:30pm Central A – Mentoring & Demo Listening Sessions (Sign-up) 11:00am to 12:30pm Central B – Creating a Central PA Association for music/entertainment industry academic programs. The music industry programs of Harrisburg Area Community College, York College, Millersville University, and Lebanon Valley College invite academics and students at other institutions to join them at a meet-and-greet at 11AM followed by an open discussion from 11:30 – 12:30 about the possibility of creating a Central PA music/entertainment industry association. This would be an open-floor conversation about a possible network for both students and teachers to provide communication and support between similar institutions. Students who attend the session are invited to attend the rest of the day’s conference for free. For more information, email Jeff Snyder, Lebanon Valley College of PA; Carole Knisely, Harrisburg Area Community College & York College Of PA; Shawn David Young, Ph.D., York College of Pennsylvania;Dr. Barry Atticks, Millersville University; Dr. E. Michael Harrington – SAE Institute Nashville, Berklee College of Music;Jim Price, Penn State Altoona.


11:30am to 12:30pm Central C – Fan-funding. Raising money for your projects. Crowdfunding your tour or project.Artists that both used and raised funds for their projects on fundraising platforms will be delivering a round table style panel on the who, what, where, why, when and how of fundraising for projects. These artists will share and explain how they did it from setting up the page and making the video, to the reward offers to how money is received. Kickstarter, PledgeMusic, ArtistShare, Feed the Muse and other sites have become a key part of crowd funding and these artists will walk you through how they did it with the best steps to follow and the best things to avoid. John Henkel, Artist Relations @ RoadNation; Andrew Halley, SondorBlue; Anthony Cubbage; Jonny Ross, Small Town Titans; Mycenea Worley.


11:30am to 12:30pm Central D – tba


11:30am to 12:30pm Harris Room 88+ Ways Music Can Change Your LifeVincent James, Keep Music Alive Come learn about some of the amazing ways music is being used to help treat a multitude of illnesses/injuries and how playing & listening to music can help guide you to better health. Bonus topic…Why YOUR music matters. Bring your own stories and experiences of how music is changing your life. Presented by Vincent James & Joann Pierdomenico from Keep Music Alive, co–authors of the book “88+ Ways Music Can Change Your Life” and founders of Kids Music Day & Teach Music America. 1:00pm to 2:30pm Central A – Mentoring & Demo Listening Sessions (Sign-up)



1:00pm to 2:00pm Central B –Do you even NEED a record deal in 2017? Today, independent artists have a tremendous number of resources available to them with the rise of technology. Do indie artists even need a label deal? What do record companies actually do for artists these days? Can crowdfunding money replace big label advance checks? Is working independently effective? Learn from our carefully-picked team of industry vets led by former label president Jason Spiewak (Rock Ridge Music) and decide for yourself. Jason Spiewak – JLS, Artist Management; Lou Plaia – ReverbNation; Michael Caplan – Elm City Music; Jay Reason, Label Manager SoNo Recording Group; Andi Love – Love Music Ltd.



1:00pm to 2:00pm Central C –The Vocal Blueprint: How To Build Any Voice For Any Style From Scratch. Phillip Freeman. This seminar is an amazing and ESSENTIAL opportunity for any vocalist who wants a PRECISE framework to build a voice for anything from opera to screamo and even public speaking. Come to the seminar, devour the concepts, run with them, and find your VOICE…or run the chance of never seeing anything like this ever again. The opportunity to build your voice is here. Phillip Freeman, Vocal Coaching, Small Town Titans



1:00pm to 2:00pm Central D – Songwriting Workshop. Phil Nicolo, Grammy Award Wining Producer, Mixer, Master Engineer, and Studio 4 Recording owner. Lawrence Gelburd, Wharton School (University of Pennsylvania), Huffington Post & AOL Small Business. Phil and Lawrence want you to bring your guitar or keyboard to this workshop. Don’t be shy! They will analyze and arrange your song in each aspect from the overall structure to the finest details that time allows. Song structure, melodic shaping, harmonies, modulations, augmentation and diminution……’s all here!



1:00pm to 2:00pm Harris Room – Protecting Your Copyright And Maximizing Your Royalties. Sherri Mullen – RDSD Publishing. Join Sherri Mullen for a workshop that will empower you with knowledge to successfully manage your songs, avoid legal pitfalls, and position yourself to tap into the royalty and licensing streams that exist in today’s music landscape. This faced paced music biz “boot camp” will touch upon copyright, performance rights management and royalty streams.


2:30pm to 3:30pm Central A – Mentoring & Demo Listening Sessions (Sign-up)



2:30pm to 3:30pm Central B –Producers Panel. Top producers and engineers discuss their many roles, their craft and the way new technologies impact on production. New trends, lo-fi, work-flow, home vs. studio recording and the way producers interact with artists. Have producers replaced A&R? What’s are the new deals being made between artists and producers. Lots of Q & A! David Ivory – Ivory Productions, NARAS Philadelphia, FlexiTone Records; Chuck Treece – Producer, Musician, Pro Skateboarder; Les Scott – Source Q Boutique; Rob DiIoia – Producer, Musician;



2:30pm to 3:30pm Central C –When DIY is not enough! Building a team. You can do alot yourself in the music industry. Making new music, getting great gigs, winning contests, selling music and merch. and turning casual fans into rabid followers. But now your ready for some help to take your career to the next level. This panel of musicians and industry professionals will share success strategies. Whether it’s a lawyer, manager, agent, publisher, producer or a best friend. You need someone with the time, the connections and the outside perspective and willingness to share responsibility of making your music career grow. Rick Goetz, Musician Coaching; Suzanne Paulinski, The Rock/Star Advocate; Eric Davis, JLS Management; Michael Kealey, Motor Scout Music; Doug Green, FlexiTone Records; Jessica Garcia, Springwood Productions.



2:30pm to 3:30pm Central D – ReverbNation Workshop Lou Plaia – ReverbNation Co-Founder/EVP Music Industry Relations ReverbNation provides more than 2 million artists/bands, managers, labels, venues, festival/event/tour promoters and other music industry professionals with powerful, easy-to-use technology to promote and prosper online. Join Co-founder Lou Plaia and see how ReverbNation provides these folks with powerful marketing & business tools to compete in the social media age as well as offering them high quality opportunities in the form of licensing deals, lucrative brand sponsorship programs, and high-profile concert bookings. ReverbNation operates worldwide with customers on every continent and more than 30 million visitors come to every month



2:30pm to 3:30pm Harris Room –The Secret to Getting Your Music Discovered and Making Money. – David Sherbow – DAS Consulting. David Sherbow tells you there are three (3) things an artist or band absolutely needs to do to accomplish this goal. This presentation will discuss in detail: 1. Creating a strategy that exposes an artist’s music to the masses; 2. What it takes for an artist to build and engage a fan base over time that makes money; 3. The level of effort an artist needs to bring this strategy together to build a successful career with their music.


4:00pm to 5:00pm Central A – Mentoring & Demo Listening Sessions (Sign-up)



4:00pm to 5:00pm Central B –New Media & Marketing for Musicians and Music Business’. A panel of industry experts will talk about how new media is revolutionizing the industry and what these changes will mean for musicians, singers and songwriters over the next decade. Are internet-driven technologies like blogs, RSS, web video productions, podcasts and social-networking platforms the way to go? Should old media still have a place in your strategy? Learn about new ways of building your fan base and getting your music heard. There will be an extensive Q & A. So, bring your questions! Brian Cronin, Owner of Mirror Image Media, LLC; Publisher of THAT MAG!; Chris Kurtz, Director of Marketing Five Finger Death Punch, MediaTwist; Michael Rathfon, American Music Theatre (AMT); Adam Silverman, JLS Artist Management; Dr. E. Michael Harrington – SAE Institute Nashville



4:00pm to 5:00pm Central C – Marketing Your Music For Film & Television. Les Scott – Source Q Boutique. In this workshop, Les will present current information on the current trends of how music is selected, how to pick a company to work with, how to approach these companies and how to prepare your recording for presentation. It will also include what legal documents that will be required, how a song and a recording are owned with performance releases and collaboration agreements. You also learn what the typical flow of the earnings from a TV placement would be and have time to ask questions. Les Scott, Source Q Boutique



4:00pm to 5:00pm Central D – I Bet You’re Doing It Wrong: Tyler “KouqJ” Garrett of Seventh Wave Studio. In this one hour presentation, Tyler “KouqJ” Garrett of Seventh Wave Studios is covering typical pitfalls most artists unknowingly fall into that prevent them from ever achieving their goals. From live performances and finding your audience, to branding and climbing beyond mediocrity; this is where the real art is born. With records from Hollywood to Germany, and tours just as far, Tyler has quickly risen as a unique voice for underground experimental and edgy music.



4:00 to 5:00pm Harris Room – Songwriter’s Business Tune-up! Dr. Louis deLise of deLise Studios presents a one-of-a-kind seminar that will unlock the potential of your music! Award winning producer, arranger and composer Louis deLise brings you his unique methods for songwriting, recording and making money with your music. Based on his acclaimed textbook, The Contemporary Minstrel , deLise will demonstrate and discuss the art, craft and business of songwriting. These are the essentials you need to tap the full potential of your career as a professional songwriter: • EIGHT KEYS to Sharper Songs: These are the essentials to grow your songwriting business • TEN TRUTHS of Songwriting Life: Knowing these truths will keep your business from going flat. • THE CAST of Characters: The principal players of the songwriting business; those to know and a few to avoid! • STAGES of a Song: From conception to gold record…It all starts with an idea. Then what? • SIGNIFICANT STRATEGIES for Songwriting Success: Tips and techniques from a music business insider. • BUSINESS 101: Getting heard and getting paid. How your music can make you money. • BUSINESS 102: Copyrights, Publishing, Licensing and Royalties.



5:15pm Keynote – Central BChad Taylor – Musician, EntrepreneurGuitarist for the alternative rock legends LIVE, CEO of Think Loud Holdings : United Fiber & Data, Think Loud Studios, Think Loud Development and YRK magazine. Interviewed by John L. Micek, Journalist, /Patriot News Co.& Musician – Milkshake Jones (Guitar & Vocals).6:15pm Daytime Close 6:30pm – VIP Reception 7:00pm – 2:00am Showcases at Venues


** Registration Credentials are required from 11am to 5:00pm


Sunday, February 26, 2017 Closing Breakfast Buffet – 9am to 2pm O’Reilly’s Taproom & Kitchen


All panels, clinics and workshops are subject to change. Updates are made regularly.